Messaging compliance
Every high-volume text in the U.S. now rides on a registered campaign that a carrier reviewer approved. This page explains the whole machine in plain words — and what it looks like when someone who does this daily runs it for your program.
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Registration, step by step
One conversation. We say whether it can be approved, what it takes, and what it costs — and we say "no" out loud if it can't.
Your legal identity is verified with The Campaign Registry — typically a few business days. We file it as your Campaign Service Provider.
The use case, sample messages, and opt-in documentation are reviewed by carriers. This is where campaigns die — and where writing it in carrier terms wins.
Traffic moves carrier-direct with Text Protect® screening. Rules change quarterly; we adjust your program before it feels them.
Choosing a lane
| 10DLC local | Toll-free | Short code | |
|---|---|---|---|
| Feels like | A local business texting you | A support line | A big brand's alerts |
| Throughput | Set by campaign trust score | Moderate, verified | Highest |
| Setup cost | Low | Low | High (leased, quarterly) |
| Approval effort | Brand + campaign vetting | Verification | Longest review |
| Voice capable | Yes — it's a real phone number | Yes | No |
| Best for | Local presence, conversational, regulated reminders | Support & notifications | OTP and massive one-way volume |
Most programs need a mix. Which mix is a scoping question, not a checkout option.
What carriers look for
A registered brand that matches your legal entity. A use case described in their vocabulary, not your marketing's. Sample messages that identify the sender in the first line. Opt-in documentation that shows how consent was captured. Opt-out language honored on the first STOP. Miss one and you're rejected — usually with a reason code that explains nothing.
TNID (Trusted Network ID) keeps the verifiable consent record — who opted in, when, to what — so "show me the opt-in" is an export, not an archaeology dig. Text Protect® screens traffic and enforces time-of-day protocols at send time, so a compliant program stays compliant at millions of messages a month.
Support as product
FAQ
10-digit long code: sending business texts from a regular local number through a registered brand and campaign that carriers have vetted. It's the default lane for most U.S. business messaging. Compare the lanes.
Brand and campaign review is measured in days, not minutes, and varies by use case and carrier. We tell you the realistic timeline for your program up front and keep you posted while it's in review.
Registration fees are set by The Campaign Registry and the carriers and depend on your use case; we scope the exact number before anything is filed. Our work preparing and defending the filing is included. Numbers & campaigns.
Most programs belong on 10DLC; toll-free suits one shared number with simpler verification; short codes are for very high volume and are priced per program. We'll say which one honestly, even when it's the cheaper one. The honest comparison.
That's the work we do most. We review the content, consent flow, and opt-out language against what reviewers actually look for, fix what's fixable, and argue the case up front rather than re-filing blind. Talk to an expert.
With TNID: a per-number record of who opted in, when, to what, and any revocation — exportable on request, and enforced at send time so a STOP actually stops the next message.
The TCPA governs consent for calls and texts; carrier registration doesn't replace it. Our programs are built around documented consent and working opt-outs, and we'll tell you when a design needs counsel rather than a filing.
That's our favorite kind. Bring the rejection notice — we'll tell you in one conversation whether it's fixable, and how.
Talk to an expert