Government Robocall Action Declared a Failure: What’s Next?
And the robocalls keep on coming.
The STIR/SHAKEN legislation enacted last year that was supposed to save Americans from a pandemic of obnoxious robocalls has officially been declared a failure. Apparently, giving the government mandate a catchy name that evokes images of a spy and his martini wasn’t enough to keep rogue telemarketers and tricksters at bay for very long.
Robocalls have returned to the same level as where they were just before STIR/SHAKEN was launched according to new data from YouMail, an anti-robocalling software leader. They estimate that U.S. residents received 4.4 billion robocalls in March 2022, roughly the same number as in June 2021 when STIR/SHAKEN went into effect.
A communications visionary for over 20 years, Noah Rafalko is the founder and CEO of TSG Global, Inc., which provides voice, messaging, and identity management services for SaaS companies, and large enterprises.